Florida State Football
Jordan travis for heisman
Florida State quarterback Jordan Travis was up against stiff competition in the 2023 Heisman race.
FSU Football asked us to make the case to ESPN voters that Travis should win, so we did so by positioning him as the the heir to the throne in a line of incredible past FSU winners.
I was responsible to ideation, design and video production oversight on this campaign.
OOH was placed directly outside ESPN headquarters in Bristol, CT to make sure Heisman voters saw the message loud and clear.
This was a full-circle moment for me as a CT native.
SOCIAL
We kept the conversation going on FSU football's social to rally the support of fans.
Then things got bad…
*Sighs*
In one of his last season games, Travis broke his ankle… A depressing day for all FSU fans, and a lesson in the unpredictably of sports campaigns for me.
CREDITS
Agency: Bright Red / OMC
Video: Luke Liles, Eric Vaughan
Creative Directors: Adam LaRocca, Jason Piroth
Video: Luke Liles, Eric Vaughan
Copywriter: Matt Johnson
Art Director / Designer: Emily Bernstein (me)