Florida State Football
Jordan travis for heisman
Florida State quarterback Jordan Travis faced tough competition in the race for the 2023 Heisman Trophy. FSU Football asked us to prove to Heisman voters at ESPN why Travis deserved to be the next FSU Heisman winner, among a line of legacy.
First, we told the world who he is. Then, we made the case directly to Heisman voters at ESPN: Travis is ready to be FSU’s next great.
My Role: Art Direction and Design
Who is he?
To kick off the Heisman campaign, we heard from the people who know Jordan Travis the best: his teammates. They told us who Jordan Travis is on @fsufootball’s socials.
WHY SHOULD HE WIN?
Of course, you can’t just be a great teammate to win the Heisman. We launched a landing page on FSU Football’s site that featured all of Travis’ stats and accolades.
WHO NEEDS TO KNOW?
Travis had his team and fans behind him—but the ESPN voters were the ones who mattered. So in the final weeks before votes were cast, we took over the signage right outside ESPN HQ to stay top-of-mind.
The message was bold and simple: Travis wasn’t just a contender—he was the next in line, the heir to FSU’s Heisman throne.
CREDITS
Agency: Bright Red / OMC
Video: Luke Liles, Eric Vaughan
Creative Directors: Adam LaRocca, Jason Piroth
Video: Luke Liles, Eric Vaughan
Copywriter: Matt Johnson
Art Director / Designer: Emily Bernstein (me)