Florida State Football | Heisman Campaign

Heir Jordan

The Heisman Trophy is awarded to the most outstanding player in college football every year- and Florida State has a track record of breeding winners.

With FSU's legacy of Heisman-winning legends as the backdrop, we positioned Jordan Travis as heir to the throne. Backed by an impressive 13-0 season, standout stats, and the rallying of his teammates, we launched an integrated campaign on social channels and close to ESPN headquarters.

I led concept ideation, design, and production oversight.

OOH

We kicked off the campaign with out-of-home placements near ESPN headquarters - where the Heisman voters are.

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Social

We kept the conversation going on @fsufootball to rally the support of fans.

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Credits

Agency: Bright Red / OMC
Video: Luke Liles, Eric Vaughan
Creative Directors: Adam LaRocca, Jason Piroth
Video: Luke Liles, Eric Vaughan
Copywriter: Matt Johnson
Art Director / Designer: Emily Bernstein (me)

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