Pilot Pen’s G2 Boost
HUES TO POWER YOU
People are constantly looking for ways to improve their performance throughout the day: to feel more focused, creative, optimistic, or positive.
Most don’t realize something as simple as switching from black to color ink can help get them there.
With the launch of G2 Boost color pack, we set out to get loyal black-ink users to make the switch by showing that writing in color can alter your mindset, backed by color science.
I concepted, directed and designed all materials for this campaign.
PRODUCT LAUNCH EVENT
To kick things off, we partnered with @colormecourtney as a host for our product launch event, inviting influencers to experience the science behind color firsthand.
I concepted hands-on stations tied to each mood pack—Productivity, Creativity, Optimism and Balance.
100+ consumers in attendance
60+ vip media and influencers
SOCIAL CONTENT
Influencers helped amplify our message with social storytelling from the event around how writing in color could help them achieve personal goals.
video
After the product launch, we continued messaging about G2 Boost’s mood shifting abilities in video with Courtney as our spokesperson.
I had a color field day getting to design this set and pick colorful outfits for Courtney.
SOCIAL
On social, Courtney used her platform to show people how different G2 Boost color packs harness specific moods.
Like how writing in blue makes you more productive…
And pink makes you more positive.
Courtney’s color-loving community got in on the conversation.
400% increase in g2 sales in 2024
5.6M+ impressions across social
82.4M total pr impressions
CREDITS
Agency: Bright Red / OMC
Talent: @colormecourtney
Video Production / Photography: Hollywood Branded
Video Editing: Luke Liles / OMC Studios
Public Relations : Zimmerman Advertising
Account Manager: Michael Murdock
Chief Creative Officer: Jennifer Bell
Art Director / Designer: Emily Bernstein (me)