Pilot Pen
G2 BOOST PACK LAUNCH
My Role: Art Direction & Design
People default to black pens without realizing how writing in color ink can give them more power - it can shape their mood.
Like writing in blue helps with productivity. And purple is the color most likely to spark creativity.
We got pen users to see color as a goal-driving tool by showing how each G2 Boost pack can spark a different mental shift. To help amplify the power of writing in color, we teamed up with @colormecourtney.
SOCIAL
Courtney shows how different G2 Boost color packs harness specific moods.
Like how writing in blue makes you more productive…
And pink makes you more positive.
PRODUCT LAUNCH EVENT
Courtney and Pilot hosted an exclusive influencer pop-up to celebrate the launch of G2 Boost. We featured activities catered to each pen pack’s mood boosting abilities.
CREDITS
Agency: Bright Red / OMC
Talent: @colormecourtney
Video Production / Photography: Hollywood Branded
Video Editing: Luke Liles / OMC Studios
Public Relations : Zimmerman Advertising
Account Manager: Michael Murdock
Chief Creative Officer: Jennifer Bell
Art Director / Designer: Emily Bernstein (me)