FRIXION WAAI

Product launch materials for FriXion Waai, Pilot’s latest aesthetic erasable pen.

I established the overall look and feel for the product launch, and collaborated with an animation company to develop social launch videos.

Set of five Pilot FriXion Click erasable gel pens with pastel-colored ink, featuring white bodies, transparent caps, and colored clips in blue, pink, red, and black, displayed on pastel pink and blue packaging.
Promotional digital image showcasing FRIXION WAAI Erasable Pens with pastel background featuring pink and blue hues and decorative white and gray heart patterns, emphasizing that the pens are totally unmistakable and 100% erasable.
Two white ink pens with blue and pink accents balanced on an open white notebook with a gold spiral binding, against a pink background.
Display of Frixion erasable pens with labels highlighting features like erasing gel ink, soft hues from clip to grip, smooth comfort grip, and aesthetic style in strokes.
Product packaging for Frixion Waai Erasable Pen, featuring a pastel background with colorful text stating 'Totally Unmistakable 100% Erasable' and a link button that says 'Shop Now BIT.LY', with images of two eraser pens.
Set of eight white pens with colored stripes on the caps, arranged vertically against a pastel pink background.
A colorful, abstract graph or data visualization with various colored segments and labels showing percentages.