ASR Sugar - Easter Recipes
I led art direction for Easter recipe photography for American Sugar Refinery Group brands (Domino and C&H Sugar), used on digital and social platforms.
I directed prop styling, lighting, and overall visual composition to ensure shots felt polished without losing warmth or approachability.
And yes — quality control occasionally included taste-testing.
Pilot Pen - FriXion Vibe Launch
I led art direction and prop styling for the social launch of Pilot’s new FriXion Vibe pen packs.
The shoot centered around building three distinct visual worlds, each designed to capture the personality and energy of a different “vibe” within the product line.
I owned prop styling and environmental design across both photography and video, creating bold, color-driven sets that translated seamlessly across social and digital.
