Tinder

Let’s play

Spec Work, Marist University

Art Direction Team

AAF NSAC 2021, District 2 - 1st Place

Getting 18 and 19-year-olds to take advantage of the freedom, possibilities and potential surrounding this age range by using Tinder as a vessel to have spontaneous adventures and good times. The world is their playground, and Tinder is the PlayHouse that makes it all possible.

The campaign rolled out in two parts:

Mindset Shift: Inspiring Gen Z users to adopt a bold, open-to-anything attitude that sets the stage for new experiences.

The PlayList: A curated list of adventures and playful ideas designed to get matches off the app and into the real world — turning every swipe into a potential story.

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DIGITAL VIDEO

Social & Online Display

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 The Play List

To inspire real-world connections, Tinder will launch The Play List - ten curated activities refreshed every two weeks. Users can take part to earn profile badges, get featured on social media, or just break the ice with a new match.

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PAID SOCIAL

Promoting The Play List outside of Tinder.

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CREDITS

Marist University NSAC Submission
Academic Advisor: Joanna D’Avanzo

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