F’real Shakes
Flavor That Takes You Away
With endless ice cream options, How do you get Gen-Z to choose F’real as their sweet treat of choice?
We created F’real Flavorscapes - vibrant worlds of flavor that transport you from the blandness of everyday life. We helped Gen-Z discover and proudly rep their “flavorite”, producing vibrant UGC moments.
This was pitch work. I owned ideation and design on all print, digital, social, and OOH.
The Flavorscapes
We’ll launch F’real Flavorscapes, introducing bold, distinct flavor worlds. QR codes guide them to nearby F’real machines—often just steps away.
Flavorite Quiz
Once people find a F’real machine, we’ll invite them to discover the flavor they identify with through the Flavorite Quiz.
For those who didn’t take the quiz in-store, we’ll present them the quiz while they’re scrolling on social.
Taking the Quiz
Share to Win
After getting the quiz results, users will be sent custom, shareable templates inspired by their Flavorscape of choice.
Share a pic of you repping your flavor on social, and you’ll be entered to win $1000.
College Truck Tour
To bring Flavorscapes to life beyond social, the F’real truck hit the road—visiting college campuses nationwide.
Credits
Agency - Bright Red / OMC
Chief Creative Officer - Liz Paradise
Copywriter: Angela Mitchell
Art Director - Emily Bernstein
Social - Lauryn Begley, Anna Golding