F’real
FLAVOR THAT TAKES YOU AWAY
On college campuses, the break to grab a sweet treat isn’t just a snack - it’s a reset between classes, deadlines, and everything else competing for attention.
In a crowded campus snack landscape, F’real saw an opportunity to own that moment by turning flavor into a true escape.
We introduced F’real Flavorscapes, immersive flavor worlds that transformed quick shake runs into joyful mental getaways powered by bold, transportive flavor.
My Role: Art Direction and Design
the flavorscapes
We launched F’real Flavorscapes, bringing bold, distinct flavor worlds directly to college campuses. Placed near where students grab snacks between classes, QR codes and URLs guided them to nearby f’real machines—often just steps away in campus convenience stores.
FIND YOUR FLAVORITE
Once students found a f’real machine, we invited them to discover the flavor they identified with through the Flavorite Quiz.
For those who didn’t take the quiz on-site, paid social extended the experience beyond the store, meeting students wherever they were scrolling.
TAKING THE QUIZ
After getting their results, students unlocked custom, shareable templates inspired by our vibrant Flavorscapes.
We encouraged them to post on social for a chance to win cash. This sparked campus-wide flavor identities.
TRUCK TOUR
To bring Flavorscapes to life beyond social, the F’real truck hit the road—visiting college campuses nationwide.
CREDITS
Agency - Bright Red / OMC
Chief Creative Officer - Liz Paradise
Copywriter: Angela Mitchell
Art Director - Emily Bernstein
Social - Lauryn Begley, Anna Golding