Pilot launched new G2 Boost color packs, each designed to give you a different boost depending on the mood you want to harness while writing.

Color science tells us there’s power in writing in color. Certain hues can boost creativity, positivity, optimism, and balance.

We introduced G2 Boost to the world through a fully immersive popup that let people experience the shift firsthand—using mood-harnessing and goal-setting stations to turn color into purpose.

I concepted, presented and designed all materials for this event.