Pilot PenG2 Boost product launch
Pilot launched new G2 Boost color packs, each designed to give you a different boost depending on the mood you want to harness while writing.
Color science tells us there’s power in writing in color. Certain hues can boost creativity, positivity, optimism, and balance.
We introduced G2 Boost to the world through a fully immersive popup that let people experience the shift firsthand—using mood-harnessing and goal-setting stations to turn color into purpose.
I concepted, presented and designed all materials for this event.
signage
Signage featured colors from all 4 packs, and quotes relating to each mood-boosting color. Pen clip from each pack popped out of the top of signage.
pen pack displays
Displays were set up at the entrance to display all the new Boost packs and allow influencers to sample them.
Productivity (Blue): A focused workspace with bullet journals and planning tools
Creativity (Purple): Expressive, colorful setup encouraging free writing and exploration
Balance (Green): A calming desk setup with a zen sand garden
STATIONS
We took attendees through 3 main stations at the event: manifestation mapping, letters to your future self, and self-portraits by a professional artist. We offered pens from all 4 packs at every station, encouraging participants to write in the pen color of the mood they wanted to harness.
INFLUENCER CONTENT
Attendees shared their experiences on social, engaging with new audiences for Pilot.