Daytona Beach Tourism
Beach on
Daytona Beach crushes it with local weekenders, but longer trips from out-of-state visitors needed a boost.
We got New Yorkers who’d never considered Daytona to see how easy it is to “Beach On” with new direct flights from NYC by dropping a full Times Square takeover - in the dead of winter.
If they hadn’t been to Daytona yet, we made sure the “Beach On” energy found them first.
Times square takeover
Our takeover paired a 3D billboard of Daytona’s boardwalk with a street team distributing beach bags full of coupons and incentives—bringing a slice of the beach directly to chilly New Yorkers.
