Palm Beach Sports Commission
Custom Card Pack
Sports planners are overlooking event opportunities in Palm Beach County, despite it having top tier facilities and offerings.
So, we came up with a nostalgic and engaging solution: a custom sports card pack, touting the world class facilities, service, and incentives Palm Beach has to offer. Becuase no one likes a boring brochure.
Our custom card pack resulted in high-profile bookings such as PGA National, NCAA golf events, and baseball world series.
I came up with this idea with my team, pitched it to the clint and designed the cards.
Credits
Agency - Bright Red / OMC
Chief Creative Officer - Liz Paradise
Creative Director - Adam LaRocca
Copywriter - Angela Mitchel
Art Director - Emily Bernstein (me)