Palm Beach Sports Commission

Custom Card Pack

Sports planners are overlooking event opportunities in Palm Beach County, despite it having top tier facilities and offerings.

So, we came up with a nostalgic and engaging solution: a custom sports card pack, touting the world class facilities, service, and incentives Palm Beach has to offer. Becuase no one likes a boring brochure.

Our custom card pack resulted in high-profile bookings such as PGA National, NCAA golf events, and baseball world series. 

I came up with this idea with my team, pitched it to the clint and designed the cards.

Credits

Agency - Bright Red / OMC
Chief Creative Officer - Liz Paradise
Creative Director - Adam LaRocca
Copywriter - Angela Mitchel
Art Director - Emily Bernstein (me)

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