Despite top tier facilities, Palm Beach wasn't getting enough consideration from sports planners as an event location. We came up with a nostalgic and engaging solution: a custom sports card pack, touting the world class facilities, service, and incentives Palm Beach has to offer.

The result was high-profile event bookings in Palm Beach (PGA TOUR’s Cognizant Classic, US Croquet Open, MLB spring training).

My Role: Art Direction and Design