The Palm Beaches has a lot going on. With 39 cities and experiences spanning family trips, wellness, nature, and luxury, there’s no single way to do it. 

Instead of packaging it all into one message, we invited travelers to curate their own “collection” and shape a trip around what they love.

We created a tablescape system that mixed and matched experiences like a curated spread—making variety from a travel destination feel elevated.

I led design across all platforms and helped direct on-set photography for a refreshed visual library.