Saint Lucia has always led with its iconic Pitons, but we found that what really sticks with travelers are the smaller moments - the little random memories that stay with you long after the trip.

So for Saint Lucia’s new destination campaign, we shifted the focus from big, scenic showstoppers to the intimate details that actually make people feel alive.

The idea was simple: let people feel Saint Lucia before they ever arrive, by telling the entire story through their senses.

My Role: Art Direction and Design